Low Coffee Prices - Fair World Project - “We cannot live on $0.90 per pound.” That’s the message that the coffee farmers behind SPP Global sent to the global coffee industry in April. Coffee is trading on the commodity market* at historically low prices, well below the cost of production. The situation for coffee farmers is increasingly dire. Headlines often tout the coming end of coffee due to climate change, but the reality is not a distant apocalypse. It’s happening as we speak.